I’m Guy Kedar.

For more than 20 years, I've worked at the intersection of strategy, customer experience, innovation and transformation — from WPP and international design and innovation consultancies to building my own practice.

I've worked with leadership teams at organisations including IKEA, Allianz, Marriott, Grohe, Telefónica and TÜV SÜD, as well as founders building businesses from the ground up.

Different industries, different technologies, different moments of change, but a recurring question: where is the real opportunity — and what needs to happen to capture it?

I don't arrive with a predetermined solution or a framework to impose.

I help create the shared picture from which better decisions can emerge — and then help turn those decisions into action.

Always curious. Occasionally contrarian. Relentlessly human.

Based in Berlin. Working globally..