Clarity that moves, outcomes that matter
Without direction, teams drift.
Without alignment, progress stalls.
Without outcomes, nothing matters.
I’m Guy Kedar - I help leaders and teams get unstuck and move forward with clarity.
For over 20 years, I’ve helped organisations navigate strategy, innovation, and transformation challenges - from global companies like IKEA, Marriott, Blizzard and Allianz to early-stage startups.
Previously Global Digital Strategist and Innovation Lead at WPP and co-founder of The Next Now innovation studio, I now help leadership teams clarify where to play, how to win, and what to do next - aligning stakeholders and turning strategy into action.
Always curious. Occasionally contrarian. Relentlessly human.
Call me when:
• Strategy exists, but execution stalls
• Leadership teams don’t fully agree on direction
• Too many priorities compete for attention
• Decisions keep getting postponed
• Everyone is busy, but impact is unclear
Or simply:
When the organisation feels stuck.
Gain Clarity, drive outcomes
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A one-day strategic reset for leadership teams.
When organisations feel stuck or misaligned, Strategy Therapy creates clarity, alignment, and decisive next steps.
During the session we:
• Surface reality
• Reframe direction
• Decide next moves
• Commit to actionOutcome:
Leadership leaves aligned, decisions made, and execution moving again.
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2–4 week focused engagement
Turning strategic direction into execution through prioritisation, roadmap building, and decision framing.
During the sprint we:
• Unpack and challenge current strategy
• Surface hidden blockers
• Identify high-impact priorities
• Pressure-test assumptions
• Build shared execution logicOutcome:
Clear strategic focus and an actionable execution roadmap teams can use immediately.
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From one-day workshops to multi-week programs helping teams build outcome-focused execution capabilities.
Using a learning-by-doing approach, these programs combine mindset shifts and practical methods to help teams focus on what matters and deliver measurable impact.
Sample modules:
• Designing purposeful products & services
• Building outcome-focused workflows
• De-risking innovation and making smarter bets
Outcome:
Teams execute with clarity, ownership, and measurable impact.
Some kind words
Guy brings rare value as a strategic advisor who helps leaders and teams shift from short-term firefighting to long-term, resilient growth - guiding product strategy within a broader end-to-end business vision.
Simone Papa, Global Head of Digital Products, Energy services and Food at IKEA
The way Guy helped align leadership, clarify vision, and rebuild team dynamics was seriously impressive and had transformative effect.
Axel Dumont, strategic advisor; former President Canada at Cossette Media
A genuine game-changer. The strategy session didn't just capture every voice; it propelled our team past siloed thinking into big-picture strategy. The outcome was clear priorities and significantly improved alignment
Christoph Pleitgen, Managing Director at the Westerwelle Foundation
Flavours of my work
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Developing product strategies for IKEA digital
Through a series of workshops, I helped IKEA’s Digital Food venture craft a clear vision and product portfolio strategy, giving both leadership and product team members sharper focus and alignment. Following the impact of this work, I was asked to repeat the process for IKEA’s Renewable Energy Solutions venture. Subsequent periodic workshops helped the team refocus, align, and ensure they were set up to deliver the desired objectives.
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Securing buy-in for a new digital service portal
The CTO of a leading German professional services firm had a vision for a new digital client service portal but struggled to secure buy-in. I led an internal discovery sprint to define the portal’s real commercial value and turned the insights into a business case and strategic narrative that reframed the portal’s role for the organisation. This clarity gave the board the confidence to approve the initiative and empowered the CTO with a mandate to move forward.
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developing a product strategy in finance
Helped one of Europe’s leading telecom providers develop the proposition and strategy for a new financial product. Led a team that prototyped the concept and tested both market desirability and business viability, ultimately identifying product–market fit and shaping the go-to-market strategy.
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Unlocking Buy-In for a Global Platform Initiative
The CIO and CTO of a global insurance group aimed to develop a unified global data platform but faced resistance from several operating companies that didn’t see its value. Through an intensive one-week sprint, I identified the root causes of the pushback and facilitated a collaborative workshop that enabled all stakeholders to co-create an aligned vision and execution strategy. This alignment unlocked momentum and set the foundation for successful implementation.
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Driving Transformation for a Media Publisher
Facilitated an intensive one-week sprint to help a leading Canadian publisher reshape its offering and sales strategy, strengthening its market positioning and commercial appeal amid rising digital competition. The process aligned leadership around a clear direction and equipped the organisation with a detailed, actionable roadmap to drive the required change.
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Capability Building for High-Performing Teams
Designed and delivered multiple workshops to upskill teams from several global leading brands, teaching methods such as Jobs to Be Done, design thinking, systems thinking, and outcome-focused workflows. These sessions helped teams identify areas of focus, uncover synergies and dependencies, and make clear decisions on the best paths forward.
Let’s talk
Whether you’d like to learn more about my work, share a challenge your or your team are facing, or explore how to get everyone aligned and moving with purpose - I’d love to connect and see how I can help.
